Sunday, July 20, 2008

7-Series Hourglass..



It was the highlight of the BMW’s “Never Stand Still” newest marketing gimmick for the European launch of the latest model of BMW 7 series. At the Red Square, for two days, the 7-Series was hidden in 180,000 silver balls that filled a giant glass-and-acrylic hourglass almost 40 feet tall. Then on the d-day, in front of 400 invited guests the top of the hourglass emptied to reveal the car.



BMW 7 Series - Hourglass Moscow - video powered by Metacafe


It was the highlight of the BMW’s “Never Stand Still” newest marketing gimmick for the European launch of the latest model of BMW 7 series.

At the Red Square, for two days, the 7-Series was hidden in 180,000 silver balls that filled a giant glass-and-acrylic hourglass almost 40 feet tall. Then on the d-day, in front of 400 invited guests the top of the hourglass emptied to reveal the car.

It took nine days to build this largest steel hourglass and BMW officials say the stunt was meant to illustrate the event’s tagline, “Never stand still.”

source

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